TomPilon.com

Software Used

 

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This page is still under construction ...

I am an expert user of the following software packages:

Virtually all of Sawtooth Software's packages including:

Ci3 for Windows (Ci3) -for general (non-web) interviewing

CiW - for general web interviewing.  I have all optional modules including CBC/Web, CBC/Web/ADM, and ACA/Web.

Choice Based Conjoint (CBC) - (both Windows & Web versions) - a package that is used for programming and implementing choice studies.  I also own/use all of the available optional modules:

 - Paper and Pencil Module (PPM) - 
 - Latent Class Segmentation Module (LCM)- 
 - Individual Choice Estimation (ICE) - 
 - Advanced Design Module (ADM) -
 - CBC Hierarchical Bayes (CBC/HB) -

Adaptive Conjoint Analysis (ACA) - (including DOS, Windows & Web versions) - 

 - Hierarchical Bayes Module (ACA/HB) - 

Conjoint Value Analysis (CVA) - (both DOS & Internet versions) - for full profile and paper & pencil conjoint studies.

Convergent Cluster Analysis (CCA) - 

Composite Product Mapping (CPM) - 

Adaptive Perceptual Mapping (APM) - 

 

HB-Reg - for Hierarchical Bayes Regression

HB-Sum - for  Hierarchical Bayes Regression on allocation data

 

Sensus Web - Sawtooth Technologies' Web interviewing software - all modules


SPSS Products:

SPSS Base and most modules, including Regression Models, Advanced Models, Conjoint, Categories, Trends, Tables & Missing Value Analysis.

AnswerTree - a tree structured data mining package that is a superset of CHAID, KnowledgeSeeker, and CART.  Camera ready trees are easily transferable to PowerPoint, etc.

Systat - the classic statistical package for scientists, engineers and statisticians ... now owned by SPSS.

Other Software Used:  

P-STAT and Tabs module - the best kept secret in the marketing research industry.  Includes powerful file handling and variable manipulation combined with a superb tab module and basic multivariate capabilities.  Camera ready output for tables and reports.

 - TURF module - a module that I wrote in the P-STAT language to  conduct TURF analysis

 - PSM module - a module that I wrote in the P-STAT language to derive the Van Westendorp & extensions/variations price sensitivity meter charts.

Microsoft Office - Word, Excel, PowerPoint, etc. - the standards, like them or not.

Miscsoft Fortran - for those instances when commercially available software is inadequate or non-existent.