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I am an expert user of the following software packages: Virtually all of Sawtooth Software's packages including: Ci3 for Windows (Ci3) -for general (non-web) interviewing CiW - for general web interviewing. I have all optional modules including CBC/Web, CBC/Web/ADM, and ACA/Web. Choice Based Conjoint (CBC) - (both Windows & Web versions) - a package that is used for programming and implementing choice studies. I also own/use all of the available optional modules: - Paper and Pencil Module (PPM) - Adaptive Conjoint Analysis (ACA) - (including DOS, Windows & Web versions) - - Hierarchical Bayes Module (ACA/HB) - Conjoint Value Analysis (CVA) - (both DOS & Internet versions) - for full profile and paper & pencil conjoint studies. Convergent Cluster Analysis (CCA) - Composite Product Mapping (CPM) - Adaptive Perceptual Mapping (APM) -
HB-Reg - for Hierarchical Bayes Regression HB-Sum - for Hierarchical Bayes Regression on allocation data
Sensus Web - Sawtooth Technologies' Web interviewing software - all modules
SPSS Base and most modules, including Regression Models, Advanced Models, Conjoint, Categories, Trends, Tables & Missing Value Analysis. AnswerTree - a tree structured data mining package that is a superset of CHAID, KnowledgeSeeker, and CART. Camera ready trees are easily transferable to PowerPoint, etc. Systat - the classic statistical package for scientists,
engineers and statisticians ... now owned by SPSS. Other Software Used: P-STAT and Tabs module - the best kept secret in the marketing research industry. Includes powerful file handling and variable manipulation combined with a superb tab module and basic multivariate capabilities. Camera ready output for tables and reports. - TURF module - a module that I wrote in the P-STAT language to conduct TURF analysis - PSM module - a module that I wrote in the P-STAT language to derive the Van Westendorp & extensions/variations price sensitivity meter charts. Microsoft Office - Word, Excel, PowerPoint, etc. - the standards, like them or not. Miscsoft Fortran - for those instances when commercially available software is inadequate or non-existent. |