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Conjoint Studies - Conjoint analysis is not simply an analytical technique; it is a measurement system that involves all phases of the study from questionnaire design through data analysis and reporting. Furthermore, there are many types of conjoint studies including, but not limited to, choice studies, ACA studies and value analysis studies. Over the past 15 years, I have conducted over 200 conjoint studies and have the experience necessary to choose the best type of conjoint for you and to work with you to design and execute your study correctly. More: Conjoint Studies. Web Conjoint - Conjoint Analysis has been increasing in popularity since the mid eighties due to its success in predicting product preference and choice. Web Interviewing is rapidly becoming one of the most popular data collection tools due to cost and time-to-completion advantages over traditional methods of data collection. However, due to web programming constraints, conjoint analysis has only recently been available on the web. I am one of the very first to offer web conjoint studies. More: Web Conjoint. TURF - TURF is an acronym for Total Unduplicated Reach and Frequency. TURF is used primarily to determine the optimal set of product variations that should be offered from a list of candidate variations. For example, if you have developed 12 variations of a product, but cannot launch all of them initially, TURF will assist you in deciding which variations to launch. My TURF analysis program includes the ability to weight by category usage and/or any other sample balancing type weights. Furthermore, it can be customized for special needs. More: TURF. Price Sensitivity - While conjoint analysis is an excellent tool for conducting price sensitivity analysis, it can be overkill in situations when everything about a product is in concrete except for the price. Price Sensitivity Meters (PSMs) are a very straightforward way of learning a lot about what prospective customers expect to pay for products. My PSM program derives the original Van Westendorp graphs, the Newton/Miller/Smith demand curves, and incorporates other extensions as well. More: PSM. Segmentation - More: Segmentation. Product Mapping - More: Product Mapping. Statistics - In addition to the specific
variations of statistical techniques listed elsewhere on this page, I
offer general statistical analysis such as multiple regression
(including Hierarchical Bayes), logistic regression, multiple
discriminant analysis, factor analysis, cluster analysis, etc.
More: Statistics. |