Expertise and experience in designing, managing, and conducting quantitative marketing research projects. Proficient in most marketing research and statistical methods including conjoint analysis, cluster analysis, correspondence analysis, and perceptual mapping. Adept in client/staff interaction and in communicating research results. Considerable experience in Health Care, High-Tech, and Business to Business areas.


CAREER CHRONOLOGY

Market Research Design, Data Processing & Analysis, Carrollton, Texas.
Founded business in 1991.

University of North Texas, Denton, Texas.
Professor of Marketing, August 1991 to May 1995.

IntelliQuest, Inc., Austin, Texas.
Sr. V.P., Director of Advanced Research Methods, 1988-1991.

Research and Planning Consultants (RPC), Inc., Austin, Texas.
Director of Marketing Research, 1986-1988.

Texas Research and Consulting (TRAC) Associates, Inc., Austin, Texas.
Senior Associate, 1982-1986.

Graduate School of Business, University of Texas, Austin.
Professor of Marketing, 1980-1982.

Krannert Graduate School of Management, Purdue University.
Lecturer and Research Assistant in Marketing, 1976-1979.

Ph.D. Krannert Graduate School of Management, Purdue University, 1981.
Marketing/Marketing Research Major; Quantitative Methods Minor. Dissertation Chairman: Frank Bass.

M.B.A. Krannert Graduate School of Management, Purdue University, 1979.
Management Major; Marketing Minor.

B.S.B.A. School of Business Administration, University of Florida, 1975.
Marketing Major; Psychology and Computer Science Minors.

"Adaptive Conjoint (ACA) Analysis Workshop," a 12 hour workshop offered in conjunction with Sawtooth Software, Inc.

"A Methodological Study to Compare ACA Web and ACA Windows Interviewing" with Gary Baker and Aaron Hill, Proceedings of the 9th  Sawtooth Conference, September, 2001. Also, I was the invited reviewer/discussant for a paper on "Knowledge as Our Discipline" that was presented by Chuck Chakrapani.

"Choice-Based Conjoint (CBC) Workshop," a 12 hour workshop offered in conjunction with Sawtooth Software, Inc.

"Introduction to CBC," a 4 hour tutorial offered in conjunction with Sawtooth Software, Inc.

"Extensions to the Analysis of Choice Studies," Proceedings of the 6th Sawtooth Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing, August 1997.

"A Comparison of Results Obtained from Alternative Perceptual Mapping Techniques," Proceedings of the 5th Annual Sawtooth Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing, November 1992. Also, I was the invited reviewer/discussant for a paper on tree-structured data analysis.

Program Committee/Track Chair, American Marketing Association's 2nd Annual Advanced Research Technique (ART) Forum, June 1991. Additionally, I was the invited reviewer/discussant for two papers: one on survey-based pricing research and the other on choice modeling.

"Making Cluster-Based Needs Segments Actionable," Proceedings of the 4th Annual Sawtooth Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing, January 1991. I was the invited reviewer/discussant for a paper on measuring brand equity with conjoint analysis, as well.

"Conjoint Analysis: A Guide for Designing & Interpreting Conjoint Studies," with IntelliQuest, Inc., et al, American Marketing Association Marketing Research Techniques Series, 1992.

Program Committee/Track Chair, American Marketing Association's 1st Annual Advanced Research Technique (ART) Forum, June 1990. Also, I was the invited reviewer/discussant for two papers: one on advanced analysis of categorical data and the other on econometric time-series analysis.

"Discriminant vs Factor Based Perceptual Mapping," Proceedings of the 3rd Annual Sawtooth Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing, June 1989.

Program Committee/Track Chair, American Marketing Association's 2nd Annual Technology in Marketing Conference, June 1989.

"A Review of PC-based Software for Marketing Research: A Tutorial," presented at the American Marketing Association's 9th Annual Marketing Research Conference, October 1988 and at the American Marketing Association's 2nd Annual Technology in Marketing Conference, June 1989.

"Disks-By-Mail: A New Survey Modality," Proceedings of the 2nd Annual Sawtooth Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing, April 1988.

"Distributed Lags and Multiple Time Series Analysis," unpublished doctoral dissertation, Krannert Graduate School of Management, Fall 1981.

"A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior," with Frank M. Bass, Journal of Marketing Research, November 1980. Also, we presented this paper at ORSA-TIMS, Fall 1979.

"Market Analysis," with Charles W. King, et al., Appendix in Opportunity and Risk Assessment (OPRA): The Electric and Hybrid Vehicle Research, Development, and Demonstration Act of 1976, Institute for Interdisciplinary Engineering Studies, Purdue University (in conjunction with the U.S. Department of Energy), 1977.